Design Museum Danmark Identity Project
Design Museum Danmark is Denmark's best collection of Danish art history and design. As a central site for international design the museum's visual identity and overall brand was found inconsistent, failing to incorporate its own history and the timeless sense of danish design.
My mission was to create a new identity and visual branding system that would incorporate the museums traditional structure and modern exhibitions.
The logo focuses on the museum's archways developed during the Rococo period and are combined to create the "M" symbol you see here. This passageway as an identity gives light to the overarching theme of Danish design, and how it transcends through time.
