GRO IDENTITY PROJECT
Østergro is a small rooftop farm in Copenhagen. The farm is dedicated to community supported agriculture, directly connecting farmers and consumers. The 40 members volunteer and trade the organic vegetables, eggs, and honey. Their vision is not to be a self-sufficient roof to grow food, but a link between the town and the country, which brings the local community together. The restaurant Stedsans, a restaurant dedicated to clean, simple, and local food is also situated in the greenhouse on the roof. This visual identity system focuses on the larger brand of GRO and the site of Østergro. The goal of this project was to create a visual identity for GRO which demonstrates the cycle of growth, implemented throughout Copenhagen, developing a visual library connecting Østergro with Stedsans and additional logos for possible growth to the neighbouring areas.
